In the context of the tourism sector, and meeting tourism in particular, ambassadors must be highly knowledgeable, prestigious, and influential in their field so that they can act as representatives and supporters of Costa Rica as a destination.
The Ambassadors Program has been developed to lead outreach to several sectors, including NGOs and the government, corporate, athletic and academic sectors, as well as social, military, educational, religious and fraternal (SMERF) organizations. It seeks to involve people with high-level contacts in these fields who can initiate the lead-gathering process.
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The existence in Costa Rica of a high number of professionals with local and international prestige in both the academic and business realms
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The ambitious initiative to attract meeting tourism to the destination, part of the framework of the ICT’s new strategic plan
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Costa Rica’s positioning as an unparalleled tourist destination with excellent infrastructure for holding any type of event
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The construction of the Costa Rica Convention Center, which will allow Costa Rica to compete for large meetings and events with up to 4,000 attendees
